Multimedia Audiences--Summary statistics

[In percent, except total (186,909 represents 186,909,000). Prior to 1996, as of fall; beginning 1996 , as of Spring. For persons 18 years old and over. Represents the percent of persons participating during the prior week, except as indicatd. Based on sample and subject to sampling error; see source for details]


	Total	Television	Television	Cable	Radio	Newspaper	Accessed
ITEM	popula-	viewing	prime time	viewing ¹	listening	reading	Internet ²
	tion		viewing
	(1,000)

1993
Total	186,909	93.3	80.2	60.1	85.6	84.0	(NA)
18 to 24 years old	24,888	92.0	74.3	57.9	93.2	79.1	(NA)
25 to 34 years old	43,782	92.5	80.1	60.6	92.4	83.4	(NA)
35 to 44 years old	39,568	92.2	79.6	62.7	91.4	86.8	(NA)
45 to 54 years old	26,024	92.7	79.3	65.5	86.5	86.9	(NA)
55 to 64 years old	21,889	95.5	83.2	62.5	81.2	87.5	(NA)
65 years old and over	30,758	96.0	84.7	51.7	64.5	80.0	(NA)
Male	89,230	93.7	79.3	61.5	87.6	84.8	(NA)
Female	97,679	93.0	81.0	58.9	83.7	83.2	(NA)
White	159,629	93.1	80.1	61.9	85.8	84.9	(NA)
Black	20,966	94.6	81.7	51.0	85.1	81.4	(NA)
Other	6,314	94.3	77.6	46.2	80.6	68.8	(NA)
Spanish speaking	13,768	95.5	82.4	47.7	87.6	72.5	(NA)
Not high school graduate	39,918	94.5	81.7	48.9	75.7	68.4	(NA)
High school graduate	73,377	94.1	81.9	62.1	85.7	84.9	(NA)
Attended college	37,003	92.6	78.1	64.2	91.1	89.0	(NA)
College graduate	36,612	91.4	77.3	64.3	90.5	93.8	(NA)
Employed:
Full-time	100,013	92.1	78.4	63.5	92.1	86.9	(NA)
Part-time	16,874	92.1	76.0	58.8	88.9	86.9	(NA)
Not employed	70,022	95.5	83.8	55.6	75.4	79.1	(NA)
Household income:
Less than $10,000	19,857	92.2	79.0	43.5	73.2	65.2	(NA)
$10,000 to $19,999	29,241	95.3	84.2	47.3	77.8	76.9	(NA)
$20,000 to $29,999	30,454	94.1	81.7	55.0	84.5	82.5	(NA)
$30,000 to $34,999	13,911	95.3	81.8	61.5	85.9	84.8	(NA)
$35,000 to $39,999	13,028	93.3	80.1	62.2	90.1	87.1	(NA)
$40,000 to $49,999	22,522	93.6	80.9	68.2	90.3	89.1	(NA)
$50,000 or more	57,896	91.8	77.2	71.1	91.3	91.8	(NA)

1994
Total	188,654	92.1	78.4	61.6	84.7	82.9	(NA)
18 to 24 years old	24,247	91.0	73.0	59.6	93.5	80.0	(NA)
25 to 34 years old	43,548	91.0	76.8	60.2	92.3	81.5	(NA)
35 to 44 years old	40,581	90.7	77.4	64.4	89.7	85.6	(NA)
45 to 54 years old	27,501	91.3	78.8	66.1	87.7	85.6	(NA)
55 to 64 years old	21,394	93.6	81.0	63.4	77.8	84.6	(NA)
65 years old and over	31,383	95.9	83.8	56.3	63.0	80.0	(NA)
Male	90,177	91.7	76.9	63.5	86.6	83.0	(NA)
Female	98,478	92.4	79.8	59.9	83.0	82.8	(NA)
White	160,581	91.7	78.0	64.0	84.8	83.6	(NA)
Black	21,415	94.5	81.1	48.1	84.7	82.2	(NA)
Other	6,658	92.8	79.7	47.0	82.9	68.5	(NA)
Spanish speaking	16,247	93.6	81.1	49.1	88.0	75.2	(NA)
Not high school graduate	37,489	93.7	81.1	48.3	72.7	65.0	(NA)
High school graduate	65,896	92.7	80.0	62.8	84.9	82.8	(NA)
Attended college	47,506	91.3	76.3	66.4	90.1	88.5	(NA)
College graduate	37,763	90.3	75.5	66.6	89.4	93.8	(NA)
Employed:
Full-time	102,971	90.6	76.1	65.6	91.6	86.4	(NA)
Part-time	16,348	91.2	74.4	60.2	90.5	88.1	(NA)
Not employed	69,335	94.6	82.8	56.0	73.2	76.5	(NA)
Household income:
Less than $10,000	19,620	92.3	81.1	42.3	70.9	62.9	(NA)
$10,000 to $19,999	29,530	93.6	80.5	49.4	77.3	75.3	(NA)
$20,000 to $29,999	29,135	93.5	80.4	57.0	82.7	80.4	(NA)
$30,000 to $34,999	13,658	94.0	80.3	63.1	85.6	83.5	(NA)
$35,000 to $39,999	13,087	92.2	78.1	62.6	87.6	84.8	(NA)
$40,000 to $49,999	22,163	92.1	78.7	67.3	89.2	88.4	(NA)
$50,000 or more	61,461	90.1	75.0	73.2	91.3	91.6	(NA)

1995
Total	189,611	91.7	77.0	62.3	84.5	81.0	(NA)
18 to 24 years old	24,315	90.6	71.4	58.7	92.1	76.0	(NA)
25 to 34 years old	43,097	90.0	74.4	61.8	92.3	79.7	(NA)
35 to 44 years old	41,069	90.8	77.5	65.9	89.2	83.6	(NA)
45 to 54 years old	28,148	91.1	78.0	67.7	88.2	83.6	(NA)
55 to 64 years old	21,484	94.1	80.0	63.9	77.8	83.7	(NA)
65 years old and over	31,496	94.8	81.0	55.5	62.8	79.0	(NA)
Male	90,694	91.6	75.6	64.7	85.9	81.3	(NA)
Female	98,917	91.8	78.2	60.2	83.1	80.7	(NA)
White	161,141	91.7	76.8	64.6	84.7	82.2	(NA)
Black	21,597	92.2	78.5	50.2	84.4	78.0	(NA)
Other	6,873	89.7	75.9	47.3	79.3	61.9	(NA)
Spanish speaking	16,085	93.3	80.3	52.3	87.1	73.0	(NA)
Not high school graduate	37,134	92.7	78.5	50.2	72.5	61.6	(NA)
High school graduate	65,245	92.5	78.7	63.0	84.0	81.3	(NA)
Attended college	49,065	91.3	75.3	66.2	89.7	85.8	(NA)
College graduate	38,167	89.7	74.7	68.1	90.2	93.1	(NA)
Employed:
Full-time	103,609	90.5	75.0	66.6	91.1	84.5	(NA)
Part-time	17,354	90.4	73.4	60.8	89.8	84.3	(NA)
Not employed	68,648	93.7	80.7	56.3	73.1	74.9	(NA)
Household income:
Less than $10,000	19,445	91.3	79.4	43.1	70.4	58.0	(NA)
$10,000 to $19,999	29,468	92.9	78.6	49.3	76.8	72.2	(NA)
$20,000 to $29,999	29,193	93.1	79.7	57.7	82.0	78.7	(NA)
$30,000 to $34,999	13,931	92.9	78.0	62.9	85.4	82.2	(NA)
$35,000 to $39,999	12,543	91.1	76.1	62.6	86.4	83.0	(NA)
$40,000 to $49,999	21,931	91.3	75.9	67.7	89.5	85.2	(NA)
$50,000 or more	63,100	90.5	74.5	74.5	91.2	91.1	(NA)

1996
Total	191,663	90.9	75.4	64.1	83.4	81.6	9.4
18 to 24 years old	24,848	89.1	69.2	61.8	91.6	75.8	12.2
25 to 34 years old	42,530	89.4	73.3	63.9	91.0	79.7	12.7
35 to 44 years old	41,652	89.8	75.1	65.9	89.4	82.5	13.0
45 to 54 years old	29,737	90.6	75.6	68.1	86.7	85.9	10.2
55 to 64 years old	21,537	92.3	76.6	67.8	77.8	84.4	3.8
65 years old and over	31,359	95.3	82.4	57.4	59.1	81.6	1.0
Male	91,780	90.9	74.2	65.3	86.0	81.9	11.5
Female	99,882	91.0	76.5	63.0	81.0	81.3	7.4
White	162,526	90.6	74.8	66.2	83.4	83.1	10.0
Black	21,957	92.8	79.5	54.7	84.3	77.1	5.7
Other	7,179	91.6	75.8	45.9	80.1	62.0	6.7
Spanish speaking	14,144	92.2	75.8	50.4	85.3	68.4	7.3
Not high school graduate	36,567	92.0	77.1	48.1	72.9	65.9	1.4
High school graduate	64,414	92.5	78.3	65.6	82.5	80.8	3.4
Attended college	51,083	90.3	73.6	69.6	88.4	86.6	11.9
College graduate	39,600	88.1	71.3	69.4	88.0	90.9	23.4
Employed:
Full-time	104,602	89.0	73.1	67.6	90.6	83.7	13.6
Part-time	18,438	89.3	71.7	64.5	87.3	84.9	9.6
Not employed	68,622	94.2	79.9	58.7	71.3	77.5	2.9
Household income:
Less than $10,000	18,491	90.8	76.0	41.8	71.8	65.8	1.9
$10,000 to $19,999	28,635	94.6	79.9	54.6	75.7	73.8	2.3
$20,000 to $29,999	29,109	92.3	78.6	57.8	79.6	78.7	3.4
$30,000 to $34,999	14,010	90.7	75.3	65.3	84.8	79.7	5.5
$35,000 to $39,999	12,263	92.2	77.9	65.8	86.9	83.3	8.5
$40,000 to $49,999	21,774	90.2	76.0	70.1	85.8	84.4	8.4
$50,000 or more	67,380	88.8	71.2	74.5	89.7	89.7	18.4

1997
Total	193,462	92.4	77.6	67.4	82.8	82.3	15.1
18 to 24 years old	24,658	90.6	71.2	64.8	91.5	76.9	21.5
25 to 34 years old	41,962	90.4	76.8	64.5	90.6	81.3	19.7
35 to 44 years old	42,970	91.4	76.9	70.6	88.7	84.3	19.2
45 to 54 years old	30,865	93.0	78.1	72.1	84.5	85.6	16.6
55 to 64 years old	21,197	93.3	78.9	68.8	77.9	83.0	7.7
65 years old and over	31,810	96.5	83.5	63.5	58.9	81.2	1.7
Male	92,674	92.4	77.1	68.7	84.7	83.2	18.3
Female	100,788	92.3	78.2	66.1	80.9	81.4	12.1
White	163,736	92.2	78.1	69.5	82.8	82.8	15.7
Black	22,435	94.1	75.9	56.7	85.3	80.4	7.4
Other	7,290	89.6	71.9	53.4	72.2	74.8	24.4
Spanish speaking	17,144	94.6	80.8	49.4	84.1	68.3	9.5
Not high school graduate	36,235	94.7	79.8	53.2	70.0	66.0	2.1
High school graduate	65,024	93.7	79.5	69.7	82.3	82.5	5.0
Attended college	51,120	91.2	75.8	71.7	88.0	86.0	20.9
College graduate	41,082	89.8	75.1	71.4	88.2	91.5	35.1
Employed:
Full-time	107,008	90.9	76.1	70.9	90.3	84.9	20.5
Part-time	17,702	91.3	71.5	68.5	86.3	83.6	17.3
Not employed	68,752	94.9	81.6	61.7	70.0	77.8	6.0
Household income:
Less than $10,000	17,063	93.5	81.2	45.2	70.0	65.3	5.1
$10,000 to $19,999	27,851	94.5	80.3	57.1	71.0	72.3	4.6
$20,000 to $29,999	28,213	93.9	79.2	63.8	79.2	80.4	6.0
$30,000 to $34,999	13,418	91.5	77.7	73.2	90.5	88.3	20.7
$35,000 to $39,999	12,654	93.3	80.0	68.7	85.6	81.3	10.7
$40,000 to $49,999	22,067	93.3	77.7	73.7	88.0	86.3	15.3
$50,000 or more	72,195	90.4	75.0	76.8	90.1	89.5	26.9

1998
Total	195,192	91.9	77.2	66.8	83.3	81.3	22.4
18 to 24 years old	24,842	89.6	72.4	62.8	90.1	75.6	27.6
25 to 34 years old	40,972	90.2	76.0	63.4	90.4	79.4	28.9
35 to 44 years old	43,561	90.3	76.1	69.8	89.4	83.3	28.2
45 to 54 years old	32,521	91.4	78.9	71.4	85.9	84.2	27.7
55 to 64 years old	21,227	95.4	79.3	69.5	77.4	82.7	12.8
65 years old and over	32,069	96.0	81.1	63.9	61.7	81.7	3.0
Male	93,553	91.9	76.3	67.7	85.2	81.7	25.3
Female	101,639	91.8	78.1	66.0	81.5	81.0	19.6
White	164,831	91.6	77.0	68.3	83.6	82.1	23.2
Black	22,686	94.8	79.7	60.1	83.5	76.5	12.8
Other	7,674	88.6	74.3	54.4	76.2	78.4	32.6
Spanish speaking	19,624	92.6	80.1	48.7	84.6	65.7	13.8
Not high school graduate	36,372	93.1	76.4	50.8	72.2	64.8	3.6
High school graduate	64,868	92.7	78.8	68.9	82.2	80.7	10.8
Attended college	51,498	91.8	77.5	71.5	87.9	85.8	28.5
College graduate	42,453	89.6	75.4	71.8	88.8	90.9	48.7
Employed:
Full time	107,605	90.5	75.8	70.4	90.3	83.3	30.0
Part time	19,881	92.1	75.2	66.1	87.4	83.0	26.4
Not employed	67,705	94.0	80.2	61.4	70.9	77.7	9.0
Household income:
Less than $10,000	15,846	93.0	78.3	42.4	71.6	65.3	5.8
$10,000 to $19,999	26,824	93.0	79.7	52.5	70.7	71.9	5.5
$20,000 to $29,999	27,129	92.9	78.3	61.5	79.0	78.5	11.4
$30,000 to $34,999	12,815	91.1	75.7	67.4	80.6	81.2	13.9
$35,000 to $39,999	12,389	92.9	79.1	70.0	86.4	81.6	18.1
$40,000 to $49,999	22,135	92.1	77.8	71.1	86.9	82.9	19.2
$50,000 or more	78,052	90.8	75.6	76.8	90.4	88.3	38.3

1999
Total	197,462	91.9	77.5	69.7	83.8	80.0	32.5
18 to 24 years old	24,807	89.8	71.6	65.4	91.4	74.4	42.6
25 to 34 years old	40,154	91.2	76.7	69.8	91.2	76.6	38.8
35 to 44 years old	44,393	91.1	77.1	71.3	90.1	82.0	40.8
45 to 54 years old	33,700	91.3	78.0	74.5	86.0	83.7	40.0
55 to 64 years old	22,149	92.7	79.8	71.3	77.1	81.7	20.2
65 years old and over	32,260	95.7	81.8	64.5	62.2	80.8	6.1
Male	94,827	92.3	77.5	71.0	85.5	80.5	34.8
Female	102,635	91.6	77.5	68.5	82.2	79.6	30.4
White	165,867	91.7	77.4	71.4	84.2	81.0	33.8
Black	23,257	95.8	81.2	63.4	83.4	75.5	20.1
Other	8,338	85.0	69.8	54.5	77.1	72.9	40.1
Spanish speaking	20,223	93.3	78.8	52.4	84.9	66.4	22.9
Not high school graduate	35,715	93.6	79.4	54.3	73.1	63.7	5.7
High school graduate	66,168	92.7	78.6	72.3	82.9	79.7	18.0
Attended college	52,173	91.4	76.2	72.7	88.7	83.8	44.0
College graduate	43,406	90.1	76.0	74.8	88.1	89.5	62.8
Employed:
Full time	112,029	91.0	76.4	73.0	91.0	82.2	42.1
Part time	16,927	90.4	72.6	71.2	87.2	83.2	42.1
Not employed	68,506	93.8	80.6	64.0	71.2	75.6	14.4
Household income:
Less than $10,000	15,015	92.9	78.0	47.2	70.2	61.3	11.5
$10,000 to $19,999	25,752	93.7	78.6	57.3	72.1	70.8	8.6
$20,000 to $29,999	26,135	93.0	79.6	63.1	79.3	75.2	15.0
$30,000 to $34,999	12,590	91.2	77.2	68.5	81.9	79.4	19.9
$35,000 to $39,999	12,034	92.8	79.8	67.9	84.1	82.0	25.1
$40,000 to $49,999	22,008	91.5	76.7	73.4	86.2	80.9	30.0
$50,000 or more	83,928	91.0	76.4	79.0	90.8	87.3	52.6

2000
Total	199,438	93.5	82.1	71.3	84.0	79.3	45.4
18 to 24 years old	25,691	92.2	73.8	68.6	90.6	73.3	58.7
25 to 34 years old	39,066	92.4	81.3	71.1	90.6	77.0	53.3
35 to 44 years old	44,791	92.4	81.1	71.9	89.7	80.5	53.8
45 to 54 years old	34,774	93.7	83.5	74.7	87.5	83.5	54.8
55 to 64 years old	22,711	94.7	85.6	76.4	80.8	82.4	35.1
65 years old and over	32,404	96.5	86.7	65.4	61.1	78.1	10.7
Male	95,691	94.3	82.3	72.0	85.3	79.3	47.1
Female	103,747	92.8	81.8	70.6	82.8	79.2	43.8
White	167,002	93.4	82.0	72.6	84.4	80.0	46.8
Black	23,628	95.9	84.9	67.3	84.1	77.3	33.1
Asian	5,507	92.2	77.4	49.8	74.6	68.3	53.5
Other	3,301	88.3	74.4	68.2	78.1	72.0	46.4
Spanish speaking	21,359	93.5	81.6	55.9	84.6	66.3	34.1
Not high school graduate	35,260	94.8	82.7	56.6	73.0	60.0	11.6
High school graduate	66,360	94.5	84.6	71.8	82.7	78.8	31.0
Attended college	52,878	93.6	80.6	76.2	89.3	83.7	59.5
College graduate	44,940	91.1	79.4	76.1	88.1	89.7	76.5
Employed:
Full time	113,259	92.7	81.0	74.6	91.1	82.0	56.8
Part time	17,176	92.2	78.7	70.9	89.2	82.1	55.1
Not employed	69,003	95.3	84.6	65.9	71.0	74.1	24.2
Household income:
Less than $10,000	14,292	93.6	81.6	47.7	68.0	58.7	14.6
$10,000 to $19,999	24,406	95.3	84.2	55.8	71.2	68.6	14.2
$20,000 to $29,999	25,327	94.8	84.3	63.8	78.7	73.9	24.5
$30,000 to $39,999	24,055	94.0	82.2	70.4	84.7	77.2	37.5
$40,000 to $49,999	21,816	92.8	82.6	73.9	86.4	79.5	44.1
$50,000 or more	89,542	92.7	80.7	80.9	90.7	87.5	67.1

NA Not available.
1 In the past 7 days.
2 In the last 30 days.

Source: Mediamark Research Inc., New York, NY, Multimedia Audiences, fall 1993, 1994, and 1995; and spring 1996, 1997, 1998, 1999, and 2000 (copyright).

http://www.mediamark.com/

http://www.allcountries.org/uscensus/911_multimedia_audiences_summary.html

These tables are based on figures supplied by the United States Census Bureau, U.S. Department of Commerce and are subject to revision by the Census Bureau.

Copyright © 2006 Photius Coutsoukis and Information Technology Associates, all rights reserved.